Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic.
This is done by increasing the visibility of a website or a web page to users of a web search engine.
SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and is generally how most people find a particular website.
As an Internet marketing strategy, SEO considers how search engines work.
This involves reviewing the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or “keywords” typed into search engines (such as Google or Bing).
Buy using proper SEO, a website will generally pull more traffic as it will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). More visitors mean more customers.
SEO may also target different kinds of searches.
SEO also may involve image search, video search, academic search, news search, and industry-specific vertical search engines.
SEO differs from local search engine optimization in that the latter is focused on optimizing a business's online presence so that its web pages will be displayed by search engines when a user is looking for information.
Need help driving traffic to your Web site?
Bagwell Internet Marketing handles Web site promotion and search engine optimization.
We consult with you, one-on-one, to design a plan to increase Internet traffic on your Web site.
Why you need Search Engine Marketing, Web Site Promotion, and Search Engine Optimization
With thousands of new Web sites being added to the Internet every day, it's easy for your website to get lost in the crowd. The simple truth is -- people have to find your Web site in order to buy from you!
You can spend millions of dollars on advertising, radio, and television -- or you can do what the pros do -- optimize your Web site to help improve your search engine ranking.
Search Engine Optimization is more than just submitting your Web site to search engines.
It's a complex process of making sure all the elements on your Web site work together to ensure maximum efficiency for your Internet business.
Get a free report on how your website stacks up here.
Our turnkey program for Search Engine Optimization provides:
- Search Engine and Directory Registration
- A review of your site
- A review of your competing sites
- Key Word Evaluation
- Suggestions on how to improve your site
All programs are custom produced for our clients. For specific pricing and options, contact Bagwell Marketing.
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